Design, Image of the day
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The Squid Stories image of the day #12.


Sometimes an idea can be really simple. Just right, and than it’s a question of ‘just do it’ and bring it on the market. That’s what two Italian artists did when asked to think about a new ‘cooking ritual’ idea. They called their project “I Tradizionali” and I discovered it recently surfing.

A perfect item to be one of the ‘images of the day’.

I Tradizionali are illustrated tattoo-recipes which can be applied on one’s forearm. Not only does the tattoo emphasize the common gesture of “rolling-up one’s sleeves” before cooking, but it also helps the cook to remember the order in which the recipe is to be prepared. The collection is divided into different thematic packages. Each of them includes 4 recipes which provide a list of the ingredients and the amount of each ingredient needed for the recipe.

The two girls behind I Tradizionali are Marina Cinciripini (Interior designer and kitchen lover) and Sarah Richiuso (Product designer and illustrator)

Off course the packaging is lovely illustrated (so are the recipe drawings) and made of ecologic paper (by Favini).

Recipes to try: the classic Xmas lunch and a sweets selection.

But beware, a shopping trip to Italy is required because online the entire collection is already sold out…. (

You can always contact the girls to work out a collab on one of your food projects. Why not have some recipes inserted in a favorite cookbook, or hand out some at special cooking events?





i tradizionali_project from I Tradizionali on Vimeo.

All images courtesy of I Tradizionali

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