All posts tagged: Trends

Huel up your body!

Being professionaly focusing on food trends and all kind of food related innovations, sometimes you discover a new kind of food product that asks further investigation. Let me introduce Huel, a brand new food replacement in the market. I was in London when the team behind Huel give me some samples of their product: a white attractive, ûber neutral pouch, very low but strong branding in a black Helvetica typo and  the product itself has a velvety powder-ish feeling.     What is this Huel hype all about? Well, Huel is a nutritionally complete powdered food that contains all the proteins, carbs, and fats you need, plus at least 100% of the European Union’s “Daily Recommended Amounts” of all 26 essential vitamins and minerals . It’s been formulated by a renowned nutrition expert James Collier who has 25 years of experience working in nutrition and dietetics, so not a rookie would I think. Huel is 100% vegan (better for the environment and animals), super convenient, high in protein (148g per 2000 calories) and fibre (35g), contains just 4.6 grams of sugar per 2000 calories (no …

Reflections to welcome a new year.

I’m not the only one who feels the urge to reflect on what’s ahead, when starting a new year. If you look at it, the start of a new year is just another day in the always faster rushing world around you. But it is also the perfect ‘forced’ moment to think things trough. What are my goals in life? What plans do I make this year? What do I stand for and can I stay true to myself in this marketing & perfect image ruled world I work in? It’s not easy. Off course I know the drill. I know what needs to be done. Making compromise is needed, and even moderation has never been my strongest asset, I’m getting better at it…. But I also know what is important in life. We want relevance, we want more transparency and honesty from others, we do not believe in empty stories anymore, we worry about time passing by and we know we need to focus on long, fundamental issues instead of our non stop quest …

Hubert Duprat, insects build gold flake and pearl cocoons.

It can’t be denied that insects, though not a popular topic of conversation in most cases, are becoming increasingly more popular in various aspects of our (not so) daily life. Although usually brought up in conversations as a new source of protein, Hubert Duprat saw a more aesthetic purpose for this crawly creatures. I first got in contact with Duprats work at the exposition of international fashion designer Dries Van Noten at the MOMU in Antwerp. Dries shows all his art, fashion, music and other inspirations in relation with his collections and Duprat was one of them. I was really intrigued and started some research on this artist’s work.