Before we head to Milan for the Salone di Mobile 2014 TOMORROW(!!!), I want to add this post on my last year trip (!). I know, it is too late, it slipped my mind, too much work but hey, here it is, and in the coming weeks, you can expect a lot more from the Milan Design Week 2014! Consider it as a small ‘WARMING up’, okay?
Milano, our annual design quest was inspirational this year. We try to stay away from the crowded fair itself, although I miss the satellite young designers corner. In the following posts I’ll give you my personal Salone favorites, and the things that hit my mind. To be honest, the one exhibition that stayed top of mind after three days (and kept us for two hours hypnotized) was Marcel Wanders’show for Moooi, celebrating their life long collaboration with Dutch photographer Erwin Olaf. I must admit, I’m all ready a big fan of Olaf, who’s work is always controversial, über clean and off a breathtaking perfection. Erwin Olaf is the house-photographer of Moooi, but what they present here is not the usual ‘model-Moooi object in a fun, stylish combination’. NO. This time Moooi rented the biggest space in Zona Tortona and filled it with the most modern feel ‘living room stories’ in perfect harmony with Olafs work.
Check out Miss Dita Von Teesewho showed recently this fully articulated 3D-printed dress designed specifically for her. This futuristic black gown was assembled from 17 individual pieces, has nearly 3000 unique articulated joints and is adorned with over 13.000 Swarovski crystals. Designer Michael Smidt< designed the gown but to actually realize and print the design they called in architect Francis Bitonti and the company Shapeways (a NY based team).
Merci. What a great, surprising store! Not that spectacular when you walk on by the Paris Boulevard Beaumarchais, but once you entered the open court yard, you discover a world of particular original design, well curated fashion and thé absolute hip and happening brands in beauty and jewelry. Another concept store, yes but not as you know it….