All posts tagged: Naama Bloom

Real woman bleed….

I don’t know what happened lately, but the trend of being more honest, real and transparent is also liberating an ‘old’ but very dominating taboo, the one of menstruation. Sure we all know it’s blue (if we believe the advertising agencies) but times are changing. First of all in advertising land itself. Is it thanks to a bold, brave client (and a staff part female leaders perhaps) who insisted to cut the crap and sow things as they are? Well this is certainly the case with this campaign. HelloFlo, a US based tampon subscription service became famous for defying the ad norms around feminine hygiene (no mysterious blue liquid pouring from a glass beaker into a maxi-pad here). It started with this long-form spot called ‘The Camp Gyno’ that is full of great lines and comic visuals, as it tells the amusing story of a pre-teen girl who’s the first to get her period at summer camp, and who uses that milestone to become popular—despotic, even—as she dispenses products and advice almost like she’s dealing drugs. …