I can be very short about this one.
I love Aesop.
I’m a huge fan, from the moment I had my first beauty product at hand. The smell, the graphics, the simplicity of the packaging. Pure love at first sight.
Introduced to us two years ago on a London trendseminar (LS:N Global)and never been out of stock since.
Not easy to find in Belgium though.
So, my stock was found in Paris (merci concept store), in London (different stores) and in Belgium (Brussels Senteurs D’Ailleurs).
When walking in Shoreditch we visited a small Aesop store situated at the fashionably hip end of Redchurch Street.
The tiny store is simple, clean, authentic and yet so chic.
Every Aesop shop is done differently. The shops vary in size, props, plants but always keep an apothecary feel, with natural finishings: wood, porcelain tiles, concrete,glass, metal.
The Aesop Shoreditch location is kept sleek white with a very little wooden shelves.
The best skincare products with the best scent are sold here. By a very helpful staff, friendly as ever to receive the ‘die hard’ fans, like me.
Some back ground? Aesop was founded in Melbourne in 1987 with a quest to create a range of superlative products for the skin, hair and body. The team is committed to using both plant-based and laboratory-made ingredients of the highest quality and proven anti-oxidant efficacy.
|Aesop concept designs different stores world wide|
A nice detail: my absolute favorite hand wash and hand cream duo Resurrection Aromatique handwash & Balm_mandarin rind, Rosemary leaf, Cedar Atlas_ (that I buy in large quantities) just hangs outside the store for people passing by, in need for some exquisite hand treatments. Lovely gesture, to make even more addicted fans. Quote under the bottles ” One eye sees, the other feels” by Paul Klee.
Notice also the omni-present benches in front of nearly every shop, bar and resto in Shoreditch.
Aesop products are available in signature spaces like this one, in department stores in New York, Paris, Hong Kong and beyond, online and at selected stockists internationally.
5A, Redchurch Street
E2 7DP London
Phone: +44 (0) 207 613 3793